What is Branding Photography
branding photography is a tool for entrepreneurs and business owners. Personal brands build around individuals rather than products, and therefore always have unique traits. Our photography captures these traits so they can be shown to others, usually through social media or promotional materials. Personal brand photography is a showcase and an opportunity.
What to Expect with a Branding Session
Before
Once you’ve confirmed your session, we’ll also book a consultation to go over ideas and materials. This meeting lets us plan how best to highlight your brand in photos, along with all the details. I’ll also check in with you via email or text to ensure everything goes smoothly.
During
The session will focus on activities you do every day in your business. You’ll do these actions a few times for the perfect result. There will likely be outfit changes, providing that’s in our plan. Of course, the session isn’t set in stone, and we may make minor adjustments as creative juices flow.
After
We’ll have an ordering session set up about a week after your shoot. Between your shoot and ordering session, I’ll cull and edit all your photos. During the ordering session, you’ll pick out the digital negatives you want and any other products you’d like.
5 Reasons to Have a Personal Branding Session
* Professional, quality photos
* Builds trust and credibility
* Creates memorable first impressions
* Skyrockets your marketing materials game
* Self-investments build business momentum
How to Use Brand Photos in Your Business
* In social media posts, especially the visual platforms
* On printed materials like brochures
* For bio and profile, guest posts and speaking engagements
* All over your website
* As part of your email signature
How to Use Branding Photos to Showcase Your Skills
For example, a writer likely spends most of their time tapping away on a computer. However, a few pen flourishes and some real paper can add an element to the shoot. If the writer is captured in action with the pen, it’s even more indicative of what that person does.
Skills sound like they’re hard to showcase, especially in the age of photoshop. However, a good personal branding photographer can help solve the problem with some psychology, props, and vision.
This planning is why the consultation session is so important. Not only will I be gaining an understanding of your brand, but also an understanding of your skills. Then we can showcase them during your session, and the resulting photos will speak for themselves.
Branding Session FAQ
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Being nervous is normal for personal branding shoots, especially right before the shoot itself. In fact, I’d say it’s rarer for people not to be worried. You’ll get in the swing of the shoot after the first couple minutes, and then all anyone will see is confidence.
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We’ll discuss outfits as part of your consultation before the session so that you both look good and embody your brand. Additionally, I have a bag of tricks to flatter anyone, and you don’t have to pick photos you don’t feel good about in the end.
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Nope, your photo session includes a standard business license. You can use these photos wherever you like for your business. I just request you not resell your photos.
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Absolutely, I encourage you to plan at least three outfits. This number gives you a variety of final photos to choose from.
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You’ll receive pictures highlighting your skills, brand, and style from this photoshoot. During your ordering session, you’ll pick the photos you want from all the post-shoot edits.
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Yes, I do. We can discuss how the outdoors fits in with the personal brand you’re trying to capture.
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Processing time can vary based on the needs of your shoot and edits requested. Average is usually about 4-5 weeks for final images.
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Considering the goal of this investment is to be able to market yourself and business we want to make sure you are putting your best look forward. Your delivered images will come with a release for marketing use in digital, social, and print media. The specific details are spelled out in the contract you’ll receive once you’ve decided to make the investment in yourself and business.
Investing in Yourself and Your Brand
Investment
Cost for branding photography can vary wildly as everyone has different needs. A start up may need just a few high quality images to use for marketing and social media or an established business that works at a higher volume may need to develop an entire marketing campaign. We also work with people who would like to get a few images done each month for social media marketing.
The average first time client books a $600 package that includes:
Up to 2-Hours on location
A password protected personal website and gallery
Credits for 25 Digital images (worth $750)
Professional Retouching
